Friday, July 17, 2009

JEXY Promo by Juan Roberts


This is one of a series of online promotional piece that introduce the new home of The Yvonne E. White Collection as JEXY™: ECO SEXY™ LIVING.

These two ladies are amazing. They have developed and opened a new company based in Venice California ... on Abbot Kinney Blvd., no less. In 6 months they have reinvented the existing company from top to bottom. Now they have a new retail location and a powerful new website that displays a new collection of items and services offered from this creative duo.

Yvonne E. White and Juliannah Richmond pushed, endured and fought for their place in this competitive LA marketplace. Bravo!

The Work
This piece uses their signature peacock feather motif as a backdrop for images of custom furniture, signature candles and eclectic gifts. We have been working together weaving all of the moving brand parts to establish a solid company persona, rooted in elegance and discerning taste.

This particular piece blends deep black with a rich caramel chocolate, resulting in a visual palette that does not scream 'come to my store or website!', but it invites upscale clientele to 'come hither.'

More later.

Friday, June 5, 2009

Wednesday, January 7, 2009

Yvonne White - Juan Roberts

Click on image to see larger size.

I just completed a set of materials for The Yvonne E. White Collection. She is the owner of an exotic furnishing company here in Los Angeles. One of her top product lines is candles. Not just any candles however, Yvonne has perfected a series of designer candles that celebrities, dignitaries and even corporate giants all seek out.

She is brilliant. Her perspective on style and design is unique and her candles speak to it. This document details the benefits of her SOY candles. Her American made, chemical free, longer burning candles are designed in amazing expressions of creativity.

As the planet's health declines, Yvonne continues to believe that every green effort should be engaged in business as well as personal living. Stop by her site or her showroom and you will see what I am talking about. Bamboo furniture, hand made fixtures, solid brass and non-toxic treated leathers, reusable glass containers and lots more. Yvonne is pioneering the convergence of style, quality and sustainability. The place is amazing. Her stuff is amazing. She is amazing. Meet her for yourself.


Backstory
I met Yvonne when doing the Red Carpet event for TD Jakes' "Woman Thou Art Loosed" at the Academy of Arts and Sciences. Subsequent to the event, we connected and I have consulted for her ever since. She transitioned into designing her extensive lines a couple of years ago and now fulfills orders globally and does custom orders for Hollywood's elite.

Tuesday, January 6, 2009

T!NTALIZE - Juan Roberts

This project is one of those wonderful rare opportunities that a designer gets, to develop a brand from the beginning. T!NTALIZE™, The Premiere Concealer for Feet is a new product for women that will revolutionize the beautification of women's feet. It's hot.

Visionaries, Allyson Sutton and Sidney Dillard, have spent over two years developing,
formulating, testing, researching and now branding one of the hottest beauty products to hit the nation in years. One lives in LA and other in Chicago, but they merge their efforts long distance and are poised to revolutionize the beauty industry soon ... very soon.

We recently did a photo shoot and captured close to a thousand images of women's feet. We covered women's feet like never before. Exotic set-ups, elegant environments, beading, jewelry, etc. We got amazing stuff. Gorgeous feet.

The product is not out yet, so I must limit my exposure at this point, but if you want to get more info, go to
tintalize.com and sign-up for VIP updates when the product will be available.