Affirmation Bookmarks

First Lady, Crisette Ellis, created a series of bookmarks that highlight affirmations which empower women. Each of the four bookmarks display an engaging image, with an actual rhinestone affixed to the item. The hole is filled with a rope tassel to add just the right amount of style.

Crisette is wife of my home pastor, Bishop Charles H. Ellis. While hanging out in their suite during a national convention in Irvine, CA, she mentioned that she wanted my opinion about an idea she was noodling. We began discussing her idea. I did some research about the category and discovered that there were very few products like what she envisioned.

I established the creative direction, consulted on the tone of the final product and even generated marketing strategies. Also produced were event signage, an exhibit and an assortment of marketing materials for on-site sales.