Soul Mates Branding - Juan Roberts

Andrea Wiley is a phenomenal wife and mother in addition to being a top Hollywood Executive Producer. In 2006, she released her indy project, SoulMate, dealing with the plight of African American women over 40 that may remain single. I was called to produce the branding for her project.

The image above is a header used for her profile. Her documentary was a strong statement on the state of Black womanhood in America, as it relates to relationships. As I spent more time with Andrea, her husband and their two boys in the Baldwin Hills area of Los Angeles, I discovered that she required more than a simple header to convey all that she represents to the urban faith community. I shot a couple hundred photos of Andrea, her home and family over two days. The head shot was a bonus from the extensive shoot.

The profile header you see is an amalgam of their joy together, their garden, the boys, Andrea writing and a few words that articulate her persona. It sat atop page one of a two page document that serves as her biography. We did 30+ items in the brand arsenal for the movie -- brochure, promos, JPEGs, quotations, etc.



The movie was HOT. It won all sorts of awards. More later.