Chioma Event Promo - Juan Roberts

Chioma is one of the premiere talents of African descent in Canada. She is self-motivated and will be the Oprah of Canada soon. This piece was done quickly to replace a dismal piece done by the hotel to promote her upcoming lecture.

I met Chioma while in pre-production of the first TV commercials for the Jeep Liberty in Toronto. She is an assertive sistah and gets what she sets her mind to. At the time she was working with Office Depot with huge scholarship drive for students. I was coming out of a casting session and she was going in and noticed me with my team of multicultural producers, managers, location scouts, etc. She indicated right upfront that she had never seen a Black man have that type of entourage before in her city and wanted to know who I was and what I was doing and how could she be a part of it. Whew. We exchanged information and agreed to connect later, but before I returned to my hotel that night, I had a complete professional introduction delivered to my suite at Sutton Place.

Chioma had been working with the Royal Bank of Canada for years, lunching with Province officials and developing her own television show. She explained that she was doing one of her talks, but was dissatisfied with the flyer for the event. She needed, "my magic" (her words) to get the word out to the city. I was in Detroit in the middle of a hectic day, but she has a way of getting you to do things. I banged this out in a few minutes and sent it to her. Pow! They used it for everything from flyers to posters to on screen promos to signage on-site.

Chioma is currently the publisher of the only nationally distributed and supported publication focused on Black Canadian culture ... Amoi.

Chioma is a powerhouse thinker, doer and dreamer. I love it.