I surf the web all day and many times I see websites that are flat and unappealing upon first glance, but once I get into the site, the content is good. All the site really needs is a smoother introduction. This is an example of giving an online newsletter a refreshment of their brand. I did multiple versions, some of which featured her and her husband, but that seemed kinda corny. I developed this simple static lead-in page using rich gold tones with divergent gradations. The net-take-away is an inviting tone and evokes the warmth and comfort that family should represent in our lives.
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